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Senior Brand, Marketing & Strategy · Wellington, New Zealand

Honest
thinking.
Better
brands.

Unapologetically human. Direct. Outcome-focused. One senior strategist across every channel, without the agency overhead.
5
Disciplines,
one mind
4
Days a
week, all in
0
Junior
teams
Honest thinking. Better brands.
wednesdays.co.nz
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Lisa Gregory and Bentley, Wellington
Wednesdays are for the dogs. The dogs, and the human, need adventures. The thinking is better for it. Four days a week, all in. The best strategy comes from a mind that knows when to step away and into nature.

Brand, marketing, communications, digital, strategy. All of it, held together by one senior mind who gives a damn about getting it right. I will tell you what is actually going on, even when it is uncomfortable, and then I will help you fix it.

I use AI to move at a speed that used to require a team, without losing the human judgement that makes strategy actually work.

Brand Strategy Marketing Communications Digital AI-Fluent Workshops The Woof Collective
What I Do

Five
disciplines.
One person.

No handoff between the person who writes the strategy and the person who executes it. At Wednesdays, they are the same person. Here is how it works.

Strategy
Business strategy, go-to-market, growth planning. The thinking that holds everything else together.
Brand
Positioning, naming, identity, architecture. Building the story that makes everything else work harder.
Marketing
Strategy, planning, campaigns, and execution across channels. The whole picture, not just one slice of it.
Communications
Messaging, PR, stakeholder comms, and media. Getting the right story to the right people in the right way.
Digital
Digital strategy, content, website project management, and CMS implementation. Proficient across multiple platforms to get things built and live.
Selected Work

Work that
moved things.

Organisations that needed someone to hold the whole picture.
Salt Labs
Business Design · Blue Economy
Full brand and strategy from the ground up. An innovative business design consultancy helping business, communities, and government navigate the blue economy. Brand, positioning, and website delivered end to end.
Brand Strategy Website Full Delivery
Read case study →
Flinch Marketing
Marketing Agency
Entire brand built from the inside out. Internal and external brand development, strategy, and a full brand refresh including website development. Worked with specialist designers and developers to bring it to life.
Brand Strategy Internal Brand Website Project Management
Read case study →
Bird Flu Biosecurity Aotearoa
PIANZ · Industry Response
Project managed the Figma wireframes, brand, and full website development for a biosecurity industry response hub serving New Zealand's poultry and egg industries. A complex, high-stakes communications build.
Project Management Wireframes Brand Website
Read case study →
Seafood New Zealand
Industry Body · Primary Sector
Project managing the full redevelopment of Seafood New Zealand's website, currently in progress. Bridging strategy, stakeholders, and delivery to ensure the industry's story lands clearly online.
Project Management Digital Strategy In Progress
Read case study →
Approach

Human
centred
design.

Fresh, pragmatic, human-centred design thinking is at the core of everything. Before anything gets built or written, the work starts with people. Their needs, their behaviours, their context. Everything else follows from that.

01
Discover
Start by listening, exploring, and uncovering the insights that will fuel growth. Talk with your clients, your team, your community. Understand what makes your brand shine and where the real opportunities are.
02
Define
Shape a clear, inspiring path together. Map out what your brand stands for, where you want to go, and how to get there — always aligned with your growth goals.
03
Ideate
Bring your team into the creative process because the best ideas are co-created. Spark fresh thinking, explore exciting possibilities, and build ideas that reflect your unique strengths and values.
04
Prototype
Take those ideas and bring them to life in ways that are easy to test and evolve. Messaging, positioning, visuals — explore what resonates most with the people who matter.
05
Implement and Evolve
Bring it to life and keep it fresh. Your brand is built to grow with you. Launch, activate, and refine over time so your strategy stays powerful, relevant, and full of momentum.

How
it works.

01
Understand what is actually going on
Not just the brief. The real situation. What is working, what is not, and what the brief is actually asking underneath the surface.
02
Tell you what I think
Directly. Including the parts that might be uncomfortable. Because naming the real problem is the fastest way to fix it.
03
Build the strategy
Integrated across every channel that matters. AI-powered so it moves fast. Human enough to be genuinely useful.
04
Get it done
You get the outcomes, not a report about the outcomes. Wednesdays stays involved until the work is working.

Wednesdays are for the dogs and the adventures. The thinking is always better for it.

I work with you when you need one trusted mind across the whole picture. Not a vendor managing deliverables. A person who is invested in your outcome, honest about what it takes to get there, and experienced enough to know the difference between a brief and a real problem.

Get in Touch

Let's
talk
about
it.

Tell me what is going on. The brief, the problem, the thing you are not sure how to say. I will tell you what I think. Honestly. And with a clear next step.

Email lisa@wednesdays.co.nz
Web wednesdays.co.nz
Location Wellington, New Zealand
Note: I am offline on Wednesdays. The dogs have a prior commitment. Back Thursday, sharper for it.