PIANZ & EPF

New Zealand’s poultry sector takes biosecurity seriously. With highly pathogenic avian influenza (HPAI) an active reality, having clear and confident guidance close at hand matters more than ever. The Poultry Industry Association (PIANZ) and Egg Producers Federation (EPF) set out to make their biosecurity guidance as easy to act on as it is authoritative. We needed to transform all of the technical standards and guidebooks, so it was effortless to reach and simple to act on, whether it is a quiet afternoon of forward planning or an early morning moment when someone needs to know what to do next. With a focused timeframe and a clear budget, we designed something genuinely fit for the people who rely on it.

We started with the people. We held industry workshops with a representative cross section of the sector, from small hatchers to large producers, and posed ‘how might we’ questions to define what the best possible response plan actually looked like. Working alongside subject matter experts and MPI, we took the technical documentation and turned it into an interactive online planning tool. We designed the experience end to end, created the wireframes for the planning forms and art directed the brand. We built an MVP and tested it with users, refining before launch, and guided PIANZ and EPF through vendor procurement by writing the RFP, evaluating proposals and recommending who to build with and where to begin.

Seafood New Zealand

As Seafood New Zealand evolves, their digital needs are shifting. They need a platform capable of speaking clearly to four entirely distinct audiences: the public, industry, regulators and media. Most importantly, they are looking for a CMS that is incredibly easy for their internal team to use on a daily basis, a system that offers cost effective upgrades and will not cost the earth to maintain. They brought us in to build a strategic roadmap and find a platform that gives them genuine control, removing the ongoing expense of relying on external developers for routine changes.

We built a reverse brief that forced absolute clarity upfront. We mapped the audience architecture, prioritised content and defined exactly what success looks like with hard numbers. We then laid out the exact technical requirements for a scalable system.

Flinch

Flinch is a strategic communications and behaviour change agency. They’ve built a strong reputation driving engagement, mobilising resources and influencing systems and behaviour shifts for their clients. To prepare for their next phase of growth, they wanted to solidify their identity and build the foundations to scale.

We executed a pragmatic three phase process. We mapped their values and client base to find the core of their success. We delivered high impact updates to their pitch materials so they could keep winning while we worked on the long term strategy. We integrated brand development with service design to ensure their internal culture and external brand were perfectly aligned.

Salt Labs

Laura brings heavyweight corporate strategy and climate tech experience to the blue economy. She needed a digital presence that reflected that depth and authority. Our goal was to make her distinctive expertise visible and ensure her brand felt as grounded as her experience, a clear, authoritative platform that stood out through its directness.

We built Salt Labs from the ground up with human centred design as our primary guide. Every decision was tested to ensure it added clarity and removed friction. We kept the architecture simple and the language unfiltered, and delivered a platform that prioritises the user and gives Laura total digital independence.